Case Studies
Deep dives into strategic problems and the comprehensive solutions we designed.
The 4-Axis Product Tradeoff Framework
The Problem: Every product leader knows the Iron Triangle: Money, Time, Quality. Pick two, sacrifice one. But this framework is flat. It treats building as pure resource allocation and ignores the human force that determines whether a team survives that sacrifice.
The Solution: Working from a rough whiteboard sketch by an industry leader, I extended the framework with original research and built an interactive 3D visualization mapping real companies onto the framework.
Mosaic's AI Creative Engine: Scaling ROAS & Market Share
The Problem: Manual, intuition-driven workflows severely bottlenecked ad creation, taking over 48 hours to research, script, and source influencers per campaign.
The Solution: Designed an AI-driven creative automation framework. The system automates influencer scraping, scoring, and script generation—reducing script TAT to 30 mins and increasing creative testing velocity by 4X.