ROAS Optimizer
Automatically pulls live campaign performance data, identifies underperforming ad sets, and generates actionable reallocation recommendations—so your budget always flows toward what's actually working.
Impact
The Problem
Performance marketers spend hours manually pulling data from ad platforms, stitching it into spreadsheets, and deciding where to shift budget. By the time insights are ready, the window to act has already passed, resulting in wasted ad spend.
- Manual reporting: Data from multiple platforms stitched by hand
- Delayed decisions: Insights arrive too late to course-correct
- No single source of truth: ROAS, CPC, and CTR scattered across tools
- Budget waste: Underperforming ad sets run unchecked for days
Built For
Performance Marketers
Managing paid campaigns across Meta, Google, or influencer channels.
Growth Teams
Needing real-time spend visibility without manual dashboard reviews.
Founders / CMOs
Wanting a single automated report on what's working and what to cut.
Optimization Preview
Analyzed Dimensions
Output Example
| Reel URL | Hook | Pillar | Why it Worked | Replication Idea |
|---|---|---|---|---|
| Q3 Retargeting - Video | 1.2x | 3.5x | Decrease Budget 20% | Action Pending |
Before vs After
The Old Way
- Hours pulling data from multiple ad platforms
- ROAS calculations done in spreadsheets manually
- Budget reallocation decided on feel
- Underperforming ads run for days unnoticed
- No unified view across campaigns
The Automated Way
- Live campaign data pulled and consolidated automatically
- ROAS, CPC, CTR calculated and ranked instantly
- LLM-generated reallocation recommendations
- Underperformers flagged immediately
- Single sheet with full campaign health overview
How the Workflow Runs
From raw input to client-ready execution
Tech Stack
What Gets Generated
Every run produces two ready-to-use artifacts
Google Sheets (Campaign Ledger)
A live, sortable view of every ad set's performance
Google Docs (Optimization Summary)
Plain-English recommendations ready to act on